DESIGN SUMMARY
Inspired by my dog, Presley London, this boutique brand merges fashion with pets. Presley London is the parent brand of three other sub-brands: For Presley (Clothing and accessories for pets), The PL Edit (Home and lifestyle goods for both humans and pets), and Le Murphe (Fragrance collections for humans and pets). Presley London combines the essence of living like Paris Hilton, shopping every day, and always having your dogs with you. This boutique is a luxury, beautiful brand that embodies the new desired life.
MAIN GOAL
This project showcases the skill and effort required to put together an entire brand identity and architecture. Not only is this a logo, but it’s an entire brand story, encompassing parent and sub-brands, design strategies, and branding practices that will be incorporated into the company’s overall essence.
BRANDING MOCKUPS
Since this project focused on branding and brand identity, here are some examples of product packaging. Mockups include the elements provided in the Brand Styles and other important factors listed in the Brand Guidelines.
BRAND STYLES
Each brand has similar yet subtle changes to its identity and how it is displayed. Here are the Brand Styles for each brand from the Brand Guidelines.
Listed here are different factors like patterns, reproduction files, overall visual style, & marketing strategies (social media, digital, & materials)
SLIDE DECK
Here is the final slide deck, including the research, beginning steps, process and ideations, and the final look of the brand architecture.
This deck also includes things that would be included in the brand if it were to open up a boutique. These items and products are listed in the touchpoints.
