DESIGN SUMMARY
As a designer on the DSO (Design Students Organization) in the 25/26 year, I had the honour of project managing and designing the ‘Meet the Exec’ team posts for Instagram. I chose the overall style and narrative of the design and had each team member stay within the theme with their outfit choices and more. I wanted everyone to show who they are, but they all had the shoot’s colour palette and style in mind before they showed up. I also managed the photography and videography styles for the reels to ensure consistency across all posts and to inform the final design.
All 21 posts can be seen @dsoyeg on Instagram
All 21 posts can be seen @dsoyeg on Instagram
MAIN GOAL
How can I showcase the new team in an interactive, exciting way for social media? How can these posts showcase each designer and provide a good introduction so that other design students can recognize the members of the design students organization?
Photography done by Ryo Cifra
Videography (for the Reels) done by James Pincock
INITIAL MOODBOARD & PROJECT PITCH
Before the project was completed and the shoot was scheduled, here is the original pitch I presented outlining the project goals and overall visual direction.
